Insights

Thought-provoking, insightful perspectives from Catalyst thought leaders—keeping you one step ahead of the competition.

The Best Practice Is to Test “Best Practices”

September 12, 2018  |  Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best practices (after all, Google does have all the data with which to make those recommendations…and some smaller organizations might benefit from keeping it simple), but sometimes you need to throw caution to the wind and test those best practices.

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Catalyst Introduces Version 4.1 of CatalystLSM™ for an Improved Franchisee Experience

September 5, 2018  |  Catalyst has introduced version 4.1 of CatalystLSM™ with an enhanced user interface to improve the franchisee CRM experience.

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Improve Your Automotive Services CRM Response Rates by 40%

July 16, 2018  |  If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to campaigns that incorporate email and text messaging into a business’s CRM program.

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Change your oil every three months, right? Maybe.

June 12, 2018  |  Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as well as customer driving patterns and service history.

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Rick Muldowney joins Catalyst as Chief Analytics Officer

March 26, 2018  |  Catalyst has hired Rick Muldowney, a noted retail marketing analytics leader, to be the agency’s new Chief Analytics Officer.

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Value Models or Response Models?

January 18, 2018  |  Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.

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Opening More New Accounts Online

October 2, 2017  |  First Niagara Bank’s online account opening completion rate was abysmally low – well below industry standards. The bank identified online account opening as one of the most impactful ways to increase the volume of new deposit accounts and asked Catalyst to help.

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Omnichannel Marketing Tips for Retail Stores

July 27, 2017  |  Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and create an integrated online and offline environment that satisfies their customers.

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Creating an Optimal Policyholder Experience Yields More Revenue

June 28, 2017  |  This insurer was saddled with legacy systems that made it difficult to understand who their most profitable policyholders were. Our goal was to reduce churn and grow annualized premium. Here’s how we did it.

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Boost Retail Cross-Sell With a Next Best Offer Strategy

June 21, 2017  |  The Next Best Offer strategy starts with knowledge about the individual customer, which will help you determine the right product or service to offer next. If done well, it’s a win-win approach.

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