Retail

 

You face pressing challenges today like omnichannel integration, declining sales and traffic erosion. Our deep understanding of the retail customer gives us the ability to address and solve those challenges. By partnering customer insight with data and analytics, we develop personalized and valued connections between retailers and their customers. We apply this expertise to combat showrooming, drive store traffic, improve the customer experience, and increase spend.

 
 

Featured Insight

How Analytics Helped Oreck Boost Retail Sales by 10.1%

Hard-core analytics, customer insight and predictive modeling can significantly increase retail sales while reducing acquisition costs.

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The Best Practice Is to Test “Best Practices”

September 12, 2018  |  Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best practices (after all, Google does have all the data with which to make those recommendations…and some smaller organizations might benefit from keeping it simple), but sometimes you need to throw caution to the wind and test those best practices.

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Catalyst Introduces Version 4.1 of CatalystLSM™ for an Improved Franchisee Experience

September 5, 2018  |  Catalyst has introduced version 4.1 of CatalystLSM™ with an enhanced user interface to improve the franchisee CRM experience.

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Omnichannel Marketing Tips for Retail Stores

July 27, 2017  |  Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and create an integrated online and offline environment that satisfies their customers.

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Boost Retail Cross-Sell With a Next Best Offer Strategy

June 21, 2017  |  The Next Best Offer strategy starts with knowledge about the individual customer, which will help you determine the right product or service to offer next. If done well, it’s a win-win approach.

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How to Get the Most out of Customer Journey Maps

June 5, 2017  |  Customer journey maps can deliver millions in annualized sales. They can also waste precious time and money and yield zero ROI if developed improperly. Keep these things in mind before you hire an agency to develop a map … or attempt to create one on your own.

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