Business to Business
From demand generation to lead nurturing to lead management, we know how to engage your customers at every stage of the pipeline. We apply smart analytics to identify best customers, then empower your sales force to focus on those customers. Add a healthy dose of the right content and messaging, and you get relevant experiences that turn prospects into buyers.
Too many B2B companies make the same basic mistakes when developing a lead management program.Read this White Paper
May 15, 2017 | Any size business can use the building blocks of Account Based Marketing and, should. Your sales force will stay focused and you will yield more sales, with shorter sales cycles.Read this article
May 1, 2017 | This week, seven more lessons on more effective storytelling. We cover everything from finding your passion to embracing Sales to distribution methods.Read this article
April 24, 2017 | Effective storytelling is two parts art and one part science. If you’re struggling to craft your own storylines, these 14 lessons will help. This week: Lessons 1-7. Next week: Lessons 8-14.Read this article
April 4, 2017 | There are ways to insert yourself into the buyer’s consideration set earlier in the buying journey. These simple steps can help you get a leg up on the competition.Read this article