We increase ticket size, boost visits and create more profitable customer relationships. How? With life cycle programs that use proven acquisition and retention strategies to bring in new customers and keep the most valuable ones coming back. We drive more cars through the bays.
July 16, 2018 | If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to campaigns that incorporate email and text messaging into a business’s CRM program.Read this article
June 12, 2018 | Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as well as customer driving patterns and service history.Read this article