We increase ticket size, boost visits and create more profitable customer relationships. How? With life cycle programs that use proven acquisition and retention strategies to bring in new customers and keep the most valuable ones coming back. We drive more cars through the bays.
September 12, 2018 | Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best practices (after all, Google does have all the data with which to make those recommendations…and some smaller organizations might benefit from keeping it simple), but sometimes you need to throw caution to the wind and test those best practices.Read this article
September 5, 2018 | Catalyst has introduced version 4.1 of CatalystLSM™ with an enhanced user interface to improve the franchisee CRM experience.Read this article
July 16, 2018 | If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to campaigns that incorporate email and text messaging into a business’s CRM program.Read this article
June 12, 2018 | Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as well as customer driving patterns and service history.Read this article