Catalyst Direct and Digital Marketing

Kevin Seaman, Director of Analytics

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Recent Articles by Kevin and related releases

AAA Uncovers More Profitable Customers with a Customer Value Analysis

Kevin Seaman to speak at Publishing Xchange

Free webinar: Data-driven campaigns with Kevin Seaman, director of analytics

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As one of Catalyst's two directors of analytics, Kevin provides data and analytics leadership to Catalyst's clients. His areas of expertise include predictive modeling, segmentation and profile analysis… all designed to help clients gain greater insight into their customers.

Kevin works with a brilliant team of analysts to help clients understand and interpret their data, then use it in ways that are not only relevant, but actionable, with the focus on improving business outcomes. It's the juncture where the science and soul come together to create something exciting, something synergistic, something larger than life.

"I've never stayed in a box. The instructions are on the outside."

With such a talented group of data, analytics and IT professionals, the analytics team can tackle almost anything. As Kevin tells it, "It's about finding the best solution using the proper combination of data, statistics, people, duct tape, chewing gum … whatever it takes." You'll find that can-do, will-find-a-way attitude permeates the entire department.

Kevin received his B.S. degree in computer science and mathematics from Houghton College. When he's not elbow deep in regression analysis, you'll find Kevin coaching youth soccer, hitting the trails backpacking and gathering with his family to watch their favorite TV show together.