Ken Fitzgerald, Executive Creative Director

Recent Articles by Ken and related releases

Strategic Use of Direct Mail: Catalyst Pros Predict the Future in New Book

Ken Fitzgerald featured in February 1 Direct Marketing News

Former Digitas executive creative director Ken Fitzgerald joins Catalyst

As Catalyst’s ECD, Ken translates strategy into creative experiences that move customers from inertia to action. He brings a holistic perspective to every project and believes killer creative happens only when you partner a compelling customer insight with smart marketing strategy.

Good creative is not about the channel or the execution, Ken says. It’s about a great idea that can be executed in any channel. He knows what he’s talking about--he’s won national awards in every channel, including multiple CLIOs and Caples.

"Do great work. Have fun. Make money. Go home.”

When he’s not knee-deep in websites, dimensional mail, photo and video shoots, you’ll find Ken shooting birdies on the golf course or tossing tennis balls to his chocolate Lab Figgie. He credits his incredible wife Daria for fueling his latest passion: writing murder mysteries. Raymond Chandler, watch your back.