Case Studies

Creating an Optimal Policyholder Experience Yields More Revenue

June 28, 2017  |  This insurer was saddled with legacy systems that made it difficult to understand who their most profitable policyholders were. Our goal was to reduce churn and grow annualized premium. Here’s how we did it.

Read this Case Study

Customer Experience Mapping: First Niagara Bank

May 18, 2017  |  First Niagara Bank wanted to understand where customers were dissatisfied so they could improve messaging, develop/offer new products and services, and potentially shift customers to different channels. We recommended a customer journey map.

Read this Case Study

How Analytics Helped Oreck Boost Retail Sales by 10.1%

April 3, 2017  |  Hard-core analytics, customer insight and predictive modeling can significantly increase retail sales while reducing acquisition costs.

Read this Case Study

Humanizing the Experience

November 30, 2015  |  Research showed that First Niagara customers wanted their bank to talk to them in plain English and prove that it understood them. Here’s how we operationalized that research … and achieved breakthrough results.

Read this Case Study

AAA Discovers the Roadmap to Higher Acquisition

September 21, 2014  |  How AAA of Western & Central New York made sure their most profitable customers weren’t left by the side of the road.

Read this Case Study