Case Studies

Creating an Optimal Policyholder Experience Yields More Revenue

June 28, 2017  |  This insurer was saddled with legacy systems that made it difficult to understand who their most profitable policyholders were. Our goal was to reduce churn and grow annualized premium. Here’s how we did it.

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Customer Experience Mapping: First Niagara Bank

May 18, 2017  |  First Niagara Bank wanted to understand where customers were dissatisfied so they could improve messaging, develop/offer new products and services, and potentially shift customers to different channels. We recommended a customer journey map.

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How Analytics Helped Oreck Boost Retail Sales by 10.1%

April 3, 2017  |  Hard-core analytics, customer insight and predictive modeling can significantly increase retail sales while reducing acquisition costs.

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ACI Delivers Sound Solutions to Vertical Markets

June 20, 2016  |  ACI Worldwide needed to raise brand awareness and position themselves as thought leaders to the C-suite. Learn how a valuable insight and an omnichannel marketing program helped them achieve a projective ROI of 10x-12x.

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Humanizing the Experience

November 30, 2015  |  Research showed that First Niagara customers wanted their bank to talk to them in plain English and prove that it understood them. Here’s how we operationalized that research … and achieved breakthrough results.

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Xeikon Digital Label Press Smokes the Competition

October 22, 2015  |  This sizzling 3-D mailing was the main ingredient in a multi-channel demand generation program that delivered a 15% ROMI.

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100,000+ Incremental Visits = A Very Good Year

October 1, 2015  |  No, you read it correctly. Over 100,000 incremental store visits. How? By implementing customer life cycle marketing to drive gross margin and build long-term relationships with customers.

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AAA Discovers the Roadmap to Higher Acquisition

September 21, 2014  |  How AAA of Western & Central New York made sure their most profitable customers weren’t left by the side of the road.

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Kodak i4000 Launch Yields 23% Lead Rate

September 21, 2012  |  Integrated, multichannel new product launch synchs email and direct mail with microsite, social media and lead nurturing.

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Programs for Bausch & Lomb increased compliance and sales

September 21, 2012  |  Bausch & Lomb tried to educate AMD sufferers through a small quarterly newsletter. Problem was, not many of them read it.

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