Catalyst 2012

Group Account Director - retail banking

Catalyst is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. We take the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset.

We call it Science + Soul. You’ll call it an exciting, energizing environment where strategic thinking is valued at all levels and where you’re constantly challenged to make a difference in our clients’ results.

Ok. So now you’ve got an idea of how well we can write our mission statement. Let’s get down to why we’d like to have you be a part of our company.

Here’s what we need. You. Especially if you’re a smart, strategic thinker who will bring a lot of added value to the table. To be a bit more precise, we need someone who will make a difference in our client’s business and results.

So, who’s this client?

This client is on the move. Think of a marriage between Red Bull and black coffee.  High energy. Fast growing. We are looking for someone to lead them into the world of best-in-class digital and direct marketing. Piece of cake, right?

If you’ve been there and done that then read this and call us. Tell us what you’ve learned and how you can do the same for this client. If you live for exploring new options, smoking the competition and driving business growth then I think you’ve found Nirvana.

Those words that are next to Group Account Director: Retail Banking. Major words. If you’re a marketing person with retail banking experience or worked at an agency where you were the strategic lead for a retail banking client, we really need to talk. Soon. Like, now.

Position Summary: 
The Group Account Director grows revenue of assigned accounts by developing/maintaining relationships with clients; identifying and securing strategic direct and digital marketing opportunities; managing/developing account services staff; maintaining quality product and service; participating in the development of new business; enhancing technical and professional knowledge; contributing to organizational success.

Reports to: Chief Client Officer

 Requirements:

1. Minimum 10 years of direct or digital marketing, with strong preference for retail banking expertise
2. Passion for developing marketing strategies based on acquired knowledge, quantitative analysis and insight
3. Consultative selling and/or skills at selling ideas
4. Experience in managing budgets of $1 million or more
5. Minimum of 3 years’ supervisory experience
6. Proven track record of building and establishing senior-level client relationships to facilitate receptivity to and guidance regarding key marketing issues
7. Proven ability to collaborate successfully with cross-functional teams
8. A natural curiosity that ensures continuous learning, especially in the direct and digital marketing arena
9. Exceptional written and verbal communication skills
10. Bachelor’s degree in marketing or related field
11. Willingness to travel within the U.S.

 Essential Job Results

 1.    Develops/maintains relationships with clients by providing value to all members of the client team; conveying commitment to achieving client’s business objectives; integrating subject matter experts for the purpose of exploring specific needs and anticipating future opportunities; providing support, information, and guidance; gaining trust; making regular visits.

2.    Identifies/secures strategic direct and digital marketing opportunities by providing thought leadership; leveraging our understanding of client business objectives, marketplace, plan, brand strategy, products, competition, organizational structure, and internal processes; being unmatched in our knowledge of the overall customer experience; leading teams of internal and external functional experts in the development of knowledge, insights, and strategies that motivate desired behaviors; recommending solutions; securing commitment from client and other partners; forecasting; billing.

3.    Achieves financial objectives by meeting revenue goals; preparing annual and program budgets.

4.    Manages/develops account services staff by recruiting, selecting, orienting, and training employees, from the Account Director to Account Executive, who have the aptitude to grow revenue through the development of strategic insights; communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and correcting performance; developing, coordinating, and enforcing systems, policies, procedures, and standards; developing personal growth opportunities; demonstrating personal commitment to core values, working with Director of Human Resources.

5.    Maintains quality product and service by working with Project Management to set and monitor program expectations; establishing and reinforcing organization standards; analyzing and resolving quality and client service problems; working to further the Catalyst brand on each and every initiative.

6.    Participates in the development of new business opportunities by sharing insights/case studies from existing client work with the new business team; leveraging client work to establish/maintain relationships with prospects; developing and maintaining a personal network of prospective clients and partners; understanding prospect requirements; communicating requirements to agency personnel; developing and giving presentations; following up to secure new business; partnering with the new business team and others as needed. 

7.    Enhances technical and professional knowledge by attending internal and external educational workshops and meetings; reviewing professional publications; establishing personal networks; benchmarking
state-of-the-art practices; participating in professional organizations.

8.    Contributes to organizational success by accomplishing related results as needed.

Environment:  General office environment. Daily exposure to PCs and networks. May occasionally require working extended hours and weekends.

Disclaimer:  The above statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Please submit your resume to hr@catalystinc.com. 

Due to the volume of resumes we receive, you will be contacted only if the search committee feels that your qualifications meet our requirements.