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The Best Practice Is to Test “Best Practices”

September 12, 2018  |  Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best practices (after all, Google does have all the data with which to make those recommendations…and some smaller organizations might benefit from keeping it simple), but sometimes you need to throw caution to the wind and test those best practices.

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Improve Your Automotive Services CRM Response Rates by 40%

July 16, 2018  |  If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to campaigns that incorporate email and text messaging into a business’s CRM program.

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Change your oil every three months, right? Maybe.

June 12, 2018  |  Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as well as customer driving patterns and service history.

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Value Models or Response Models?

January 18, 2018  |  Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.

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Omnichannel Marketing Tips for Retail Stores

July 27, 2017  |  Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and create an integrated online and offline environment that satisfies their customers.

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Boost Retail Cross-Sell With a Next Best Offer Strategy

June 21, 2017  |  The Next Best Offer strategy starts with knowledge about the individual customer, which will help you determine the right product or service to offer next. If done well, it’s a win-win approach.

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Improving Your Retail Bank Switching Experience: How to Get Started

June 12, 2017  |  You need a customer experience map focused on improving your switching process. Those banks and credit unions that win the switching game will win the acquisition growth race.

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How to Get the Most out of Customer Journey Maps

June 5, 2017  |  Customer journey maps can deliver millions in annualized sales. They can also waste precious time and money and yield zero ROI if developed improperly. Keep these things in mind before you hire an agency to develop a map … or attempt to create one on your own.

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Omnichannel Marketing Lags in Insurance Industry

May 26, 2017  |  Insurers who don’t adopt an omnichannel model will lose market share, experience increased attrition and remain saddled with high costs.

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Leverage ABM to Improve Your Demand Generation Program

May 15, 2017  |  Any size business can use the building blocks of Account Based Marketing and, should. Your sales force will stay focused and you will yield more sales, with shorter sales cycles.

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