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Using Paid Search to Drive Retail Customers In-Store - Part 3

February 20, 2017  |  How do you ensure that your search program is improving and not stagnating? How can you tell whether you are staying ahead of your competitors? You test!

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Using Paid Search to Drive Retail Customers In-Store - Part 2

February 15, 2017  |  You don’t just sell one product or service. Chances are, you don’t sell to a single type of customer either. So why would you want to value each sale the same way?

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Using Paid Search to Drive Retail Customers In-Store - Part 1

February 7, 2017  |  How do you know which paid search metrics to focus on? Can paid search really drive online customers to your brick-and-mortar store? The answer is yes.

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How to Make Your B2B Lead Management Program Fail - Part 7

January 31, 2017  |  Your new lead management program is not "set it and forget it." You should be monitoring it constantly for ways to optimize and improve. The process is about the people who participate in it, not the automation behind it.

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How to Make Your B2B Lead Management Program Fail - Part 6

January 24, 2017  |  CEOs don’t care about marketing metrics. They care about revenue and profit growth. What’s the best way to keep track of the critical KPIs? Use a marketing dashboard. Here’s how to build one.

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How to Make Your B2B Lead Management Program Fail - Part 5

January 18, 2017  |  Don’t let the infrastructure dictate your sales goals. Get buy-in up front to create the right environment to help ensure your success.

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How to Make Your B2B Lead Management Program Fail - Part 4

December 16, 2016  |  Give Sales a seat at the table when you’re developing your lead management program. If you don’t, it is destined to fail.

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What We Should Learn From the Wells Fargo Scandal

December 16, 2016  |  To build lasting relationships, financial organizations should emphasize transparency and disclosure at every step of the process.

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How to Make Your B2B Lead Management Program Fail - Part 3

December 8, 2016  |  The amount of effort you expend on each inquiry should be based on the quality of the inquiry. Calculating the marketing cost per inquiry, lead rate and conversion rate requires financials. Everything should roll up into an overall calculation that reflects defined business goals.

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How to Make Your B2B Lead Management Program Fail - Part 2

December 1, 2016  |  Without relevant content, your lead management program is doomed to fail. Focus on quality vs. quantity. Part 2 in a series.

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