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Best Practices in Bank Account Switching

March 28, 2017  |  How do you get customers to switch banks? Simple. Make the process easier.

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How Insurance Customers Experience the Claims Process

March 28, 2017  |  Insurance companies should be able to articulate how their claims process works, what each step is and the time it will take to resolve the claim. Anything that removes the burden from the customer mitigates the risk that he or she will look elsewhere.

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You're Failing in This Channel

March 24, 2017  |  All the time and money you spend on mail, email, text, and online communications can be canceled out in a single visit.

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How to Create a Winning Acquisition Strategy

March 24, 2017  |  A robust acquisition strategy should consider your target audience, multiple media channels, your message and offer, and the cost to acquire new customers. Here are four ways to create a winning strategy.

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The Importance of Knowing Your Customer Base

March 20, 2017  |  To succeed in the automotive industry, you must understand your customer base and be able to deliver an experience that speaks to them. Customize your automotive services experience, and you’ll be a winner.

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Six Ways Brick-and-Mortar Stores Can Combat Online Competition - Part 2

March 16, 2017  |  Use these proven strategies and tactics to help convert showrooming to webrooming, and become the preferred shopping channel for your current and prospective customers.

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Six Ways Brick-And-Mortar Stores Can Combat Online Competition - Part 1

March 3, 2017  |  The brick-and-mortar store is still a critical part of the omnichannel mix. Smart retailers know how important it is to allow their customers to engage with the brand before they buy. Here are six ways to drive more traffic in to your stores.

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Using Paid Search to Drive Retail Customers In-Store - Part 3

February 20, 2017  |  How do you ensure that your search program is improving and not stagnating? How can you tell whether you are staying ahead of your competitors? You test!

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Using Paid Search to Drive Retail Customers In-Store - Part 2

February 15, 2017  |  You don’t just sell one product or service. Chances are, you don’t sell to a single type of customer either. So why would you want to value each sale the same way?

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Using Paid Search to Drive Retail Customers In-Store - Part 1

February 7, 2017  |  How do you know which paid search metrics to focus on? Can paid search really drive online customers to your brick-and-mortar store? The answer is yes.

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