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How to Get the Most out of Customer Journey Maps

May 22, 2017  |  Customer journey maps can deliver millions in annualized sales. They can also waste precious time and money and yield zero ROI if developed improperly. Keep these things in mind before you hire an agency to develop a map … or attempt to create one on your own.

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Leverage ABM to Improve Your Demand Generation Program

May 15, 2017  |  Any size business can use the building blocks of Account Based Marketing and, should. Your sales force will stay focused and you will yield more sales, with shorter sales cycles.

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Why Don't Banks Talk to Their Customers About What's Relevant?

May 8, 2017  |  Financial institutions have a significant amount of customer data at their fingertips. There are simply zero excuses today for sending nonrelevant customer communications. Here’s how to get started.

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Best Practices in Bank Account Switching

May 1, 2017  |  How do you get customers to switch banks? Simple. Make the process easier.

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14 Lessons on Creating Killer B2B Content - Part II

May 1, 2017  |  This week, seven more lessons on more effective storytelling. We cover everything from finding your passion to embracing Sales to distribution methods.

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Omnichannel Marketing Lags in Insurance Industry

April 26, 2017  |  Insurers who don’t adopt an omnichannel model will lose market share, experience increased attrition and remain saddled with high costs.

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14 Lessons on Creating Killer B2B Content - Part I

April 24, 2017  |  Effective storytelling is two parts art and one part science. If you’re struggling to craft your own storylines, these 14 lessons will help. This week: Lessons 1-7. Next week: Lessons 8-14.

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New Strategies for Customer Acquisition

April 24, 2017  |  Banks that combine savvy, targeted marketing efforts with an understanding of the customer switching journey will be in the best possible position to win the battle for new accounts.

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5 Tips to Incorporate Social Media Marketing

April 18, 2017  |  There are some best practices for integrating social media, but there’s no one-size-fits-all approach: What works for one business may be a colossal bust for another.

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Are You Prepared to Meet the Insurance Industry's Next Big Challenges?

April 10, 2017  |  Thanks to globalization and technology, insurance leaders face a host of new challenges. Learn three core challenges insurers must successfully address to be successful in today’s customer-driven world.

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