William has earned an MBA from The University of Chicago Booth School of Business, an MS in statistics from Kansas State University, and an MS in applied mathematics from Southeast University. William and his team provide data and analytic leadership to Catalyst’s clients.
Chief Analytics Officer
January 18, 2018
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
June 21, 2017
The Next Best Offer strategy starts with knowledge about the individual customer, which will help you determine the right product or service to offer next. If done well, it’s a win-win approach.
April 20, 2017
Thanks to globalization and technology, insurance leaders face a host of new challenges. Learn three core challenges insurers must successfully address to be successful in today’s customer-driven world.
April 04, 2017
How can insurance companies derive maximum value from data and analytics while still operating within a legacy system? Here are a few actionable steps you can take.
April 04, 2017
"What is the next 'best' product or service we should be offering each of our customers?" This is a challenging question, but the good news is, if you're asking it, you're pointed in the right direction.
March 17, 2017
Most insurance companies still struggle with a legacy system. Here are three smart ways to use data integration and analytics … without overhauling the system.
January 23, 2017
Quantify and optimize your future marketing spend.
January 23, 2016
Before you invest in analytics, find out which kind will give you the best results.
March 06, 2014
William Cao becomes Catalyst’s new Chief Analytics Officer. Catalyst is a direct and digital marketing agency based in Rochester, New York.