William Cao


William has earned an MBA from The University of Chicago Booth School of Business, an MS in statistics from Kansas State University, and an MS in applied mathematics from Southeast University. William and his team provide data and analytic leadership to Catalyst’s clients.

William’s Posts

Value Models or Response Models?

January 18, 2018

Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.

Boost Retail Cross-Sell With a Next Best Offer Strategy

June 21, 2017

The Next Best Offer strategy starts with knowledge about the individual customer, which will help you determine the right product or service to offer next. If done well, it’s a win-win approach.

Are You Prepared to Meet the Insurance Industry's Next Big Challenges?

April 20, 2017

Thanks to globalization and technology, insurance leaders face a host of new challenges. Learn three core challenges insurers must successfully address to be successful in today’s customer-driven world.

Tapping Into the Value of Data With a Legacy System

April 04, 2017

How can insurance companies derive maximum value from data and analytics while still operating within a legacy system? Here are a few actionable steps you can take.

Banks Boost Cross-Sell With Next Best Offer Strategy

April 04, 2017

"What is the next 'best' product or service we should be offering each of our customers?" This is a challenging question, but the good news is, if you're asking it, you're pointed in the right direction.

3 Ways to Leverage Data and Analytics in Spite of a Legacy System

March 17, 2017

Most insurance companies still struggle with a legacy system. Here are three smart ways to use data integration and analytics … without overhauling the system.

How to Build a Marketing Mix Model

January 23, 2017

Quantify and optimize your future marketing spend.

The Right Analytics for the Auto Services Industry

January 23, 2016

Before you invest in analytics, find out which kind will give you the best results.