Tara Litchfield


As Catalyst’s director of experience design, Tara develops engaging and effective experiences for our clients’ customers. She leads research initiatives that uncover new insights, then translates those insights into optimized customer experiences. She has worked with a variety of Fortune 500 clients, including American Express, Honeywell, Kaspersky Lab, Paychex, Sears, Anthropologie, Carpet One, Reebok, Verizon, and Campbell’s Soup, among others.

Tara’s Posts

The Retail Bank's One-Stop Guide to Journey Mapping

May 30, 2017

This white paper, designed for retail banks, will show you how to build a customer experience map and create an actionable framework for improving your customers’ experiences at every stage of the life cycle.

From Customer Relationship Management to Customer-Managed Relationships: The Key to Successful Retail Bank Onboarding

May 16, 2017

In retail banking, it’s a well-established axiom that the best time to expand the account relationship is during onboarding. What is not so clear-cut is, what is the best approach to maximize opportunities during those first 90 days of onboarding. What are the right products to offer customers? When? How? This research uncovers new ways to establish trust and boost cross-sell and upsell in a new banking relationship.

How Brick-and-Mortar Stores Can Win the Retail Game

March 21, 2017

How can traditional retailers compete more effectively with pure-play e-commerce retailers? What can multichannel retailers do to make their brick-and-mortar stores more relevant to today’s busy customers? Read this research to discover new strategies to help you win the retail game.