Robyn develops our marketing, social media, PR and communications programs. An award-winning writer, she’s worked her verbal magic for American Express, Columbia House, Intuit, Xerox, IBM, Pitney Bowes, and Ziff-Davis, among others. In her next life, she wants to be a veterinarian, but gets by in this one taking care of three cats, a dog, two parrots, and a couple of high-maintenance teenagers.
April 18, 2017
There are some best practices for integrating social media, but there’s no one-size-fits-all approach: What works for one business may be a colossal bust for another.