Mike Osborn

Managing Director


Mike founded Catalyst with Jeff Cleary in 1990. He served on the Direct Marketing Association’s Agency Council Strategic Advisory Committee and has been an ECHO Award judge. He has served on the boards of the Advertising Council of Rochester, Compeer and Mary Cariola Children’s Center.

Mike’s Posts

Opening More New Accounts Online

October 02, 2017

First Niagara Bank’s online account opening completion rate was abysmally low – well below industry standards. The bank identified online account opening as one of the most impactful ways to increase the volume of new deposit accounts and asked Catalyst to help.

Omnichannel Marketing Lags in Insurance Industry

May 26, 2017

Insurers who don’t adopt an omnichannel model will lose market share, experience increased attrition and remain saddled with high costs.

Taking the Guesswork Out of Marketing Decisions

November 29, 2016

It’s the nirvana to which all marketers aspire: Guesswork-free marketing. The good news is, you can get there using fact-based, data-driven decisioning.

Catalyst Introduces Easier Version of CatalystLSM™

September 15, 2015

Version 4.0 of CatalystLSM, developed by Catalyst, a Rochester, New York-based marketing agency (www.catalystinc.com), sports a new API that makes it easier for franchisers and independent retailers to integrate localized marketing data into other channels, such as Websites and mobile apps.