Elizabeth Mertz

Director of Client Services


Liz’s areas of expertise include strategic planning, account development, campaign analysis, campaign management, and franchise marketing. In addition to leading high-volume accounts at Catalyst, she’s held management positions at Vertis and Draft Worldwide. Off duty, you’ll usually find Liz busy at home with her family — she’s a mother of four, including triplets.

Elizabeth’s Posts

Improve Your Automotive Services CRM Response Rates by 40%

July 16, 2018

If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to campaigns that incorporate email and text messaging into a business’s CRM program.

Change your oil every three months, right? Maybe.

June 12, 2018

Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as well as customer driving patterns and service history.

How to Get the Most out of Customer Journey Maps

June 05, 2017

Customer journey maps can deliver millions in annualized sales. They can also waste precious time and money and yield zero ROI if developed improperly. Keep these things in mind before you hire an agency to develop a map … or attempt to create one on your own.

How Insurance Customers Experience the Claims Process

March 28, 2017

Insurance companies should be able to articulate how their claims process works, what each step is and the time it will take to resolve the claim. Anything that removes the burden from the customer mitigates the risk that he or she will look elsewhere.

You're Failing in This Channel

March 24, 2017

All the time and money you spend on mail, email, text, and online communications can be canceled out in a single visit.

The Importance of Knowing Your Customer Base

March 20, 2017

To succeed in the automotive industry, you must understand your customer base and be able to deliver an experience that speaks to them. Customize your automotive services experience, and you’ll be a winner.

Oil Brand Preference

October 20, 2016

Does the type of oil or brand offered entice customers to choose one quick lube provider over another? Catalyst conducted qualitative research to find out. Click on the link to read the full research study.

You Want Me to Go Where?

August 19, 2016

Knowing a customers’ preferred location is key in automotive services marketing. It shows customers that you know them and will use the data you have about them to provide a better customer experience.

5 Ways the Automotive Services Industry Drives Customers to Its Competitors

June 24, 2016

Customers are looking to do business with an automotive service center that respects them. Stop sending communications that say otherwise.  

How to Keep Customers Shopping Longer

August 11, 2014

Struggling to create relevant digital content? Think of it as a two-way conversation and you’ll come up with all sorts of ideas for email messaging or landing page content.