Liz’s areas of expertise include strategic planning, account development, campaign analysis, campaign management, and franchise marketing. In addition to leading high-volume accounts at Catalyst, she’s held management positions at Vertis and Draft Worldwide. Off duty, you’ll usually find Liz busy at home with her family — she’s a mother of four, including triplets.
Director of Client Services
July 16, 2018
If you’ve ever had your oil changed, as a follow-up, you probably received a postcard encouraging you to bring your vehicle back and get a discount on services. Regardless of their size, postcards are effective in retaining customers in the automotive services industry. However, the response rates to a single-channel campaign pale in comparison to campaigns that incorporate email and text messaging into a business’s CRM program.
June 12, 2018
Many automotive services providers recommend that their customers change their oil every three months or every 3,000 miles. Most car owner manuals say you should service your vehicle every 5,000 miles, 7,500 miles, or more. So, who is right? From a marketing perspective, it doesn’t matter. An effective CRM program will solve both scenarios as well as customer driving patterns and service history.
June 05, 2017
Customer journey maps can deliver millions in annualized sales. They can also waste precious time and money and yield zero ROI if developed improperly. Keep these things in mind before you hire an agency to develop a map … or attempt to create one on your own.
March 28, 2017
Insurance companies should be able to articulate how their claims process works, what each step is and the time it will take to resolve the claim. Anything that removes the burden from the customer mitigates the risk that he or she will look elsewhere.
March 24, 2017
All the time and money you spend on mail, email, text, and online communications can be canceled out in a single visit.
March 20, 2017
To succeed in the automotive industry, you must understand your customer base and be able to deliver an experience that speaks to them. Customize your automotive services experience, and you’ll be a winner.
October 20, 2016
Does the type of oil or brand offered entice customers to choose one quick lube provider over another? Catalyst conducted qualitative research to find out. Click on the link to read the full research study.
August 19, 2016
Knowing a customers’ preferred location is key in automotive services marketing. It shows customers that you know them and will use the data you have about them to provide a better customer experience.
June 24, 2016
Customers are looking to do business with an automotive service center that respects them. Stop sending communications that say otherwise.
August 11, 2014
Struggling to create relevant digital content? Think of it as a two-way conversation and you’ll come up with all sorts of ideas for email messaging or landing page content.