Dan develops digital and web strategies. His areas of expertise include business analysis, requirements gathering, business process development, web development, application development, database design, data analysis, digital marketing, email marketing, search engine marketing/optimization, and mobile marketing.
Director of Marketing Technology
February 24, 2017
This paper explores the areas of customer experience and provides a scorecard to gauge how well you are doing vs. your competitors.
February 20, 2017
How do you ensure that your search program is improving and not stagnating? How can you tell whether you are staying ahead of your competitors? You test!
February 16, 2017
In this white paper, you’ll learn how to assess your objectives, people, data, and systems to build the infrastructure necessary to achieve a holistic customer view and significantly improve omnichannel marketing programs.
February 15, 2017
You don’t just sell one product or service. Chances are, you don’t sell to a single type of customer either. So why would you want to value each sale the same way?
February 07, 2017
How do you know which paid search metrics to focus on? Can paid search really drive online customers to your brick-and-mortar store? The answer is yes.
February 06, 2017
The secret to paid search programs that can actually produce in-store traffic.
July 08, 2016
Learn how to develop paid search programs that focus on metrics that matter and deliver more cars through your bays.
May 24, 2016
Every financial institution has a website, but not everyone knows the value it actually delivers. These three techniques will help you figure out the business ROI of your site.
February 25, 2014
What’s ahead for mobile in 2014? These four predictions will help you get a leg up on the competition.
June 03, 2013
Well, which is it? The answer, of course, depends on the problem you’re trying to solve.
November 14, 2011
Earlier this year, I wrote a blog about Near Field Communications (NFC) titled “Wallets Are So Last Year.” But is NFC really poised for prime time? My numbers say: Yes.
July 15, 2011
R.I.P., loyalty cards, credit cards, debit cards, QR codes, key fobs, airline tickets, any other kind of tickets, and maybe the driver’s license and passports. NFC is about to replace you all.
March 02, 2011
Why would any consumer choose not to opt-out of online tracking? There are plenty of reasons we can give them to keep the door open.