Dan Beca

Director of Marketing Technology


Dan develops digital and web strategies. His areas of expertise include business analysis, requirements gathering, business process development, web development, application development, database design, data analysis, digital marketing, email marketing, search engine marketing/optimization, and mobile marketing.

Dan’s Posts

Benchmarking Customer Experience

February 24, 2017

This paper explores the areas of customer experience and provides a scorecard to gauge how well you are doing vs. your competitors.

Using Paid Search to Drive Retail Customers In-Store - Part 3

February 20, 2017

How do you ensure that your search program is improving and not stagnating? How can you tell whether you are staying ahead of your competitors? You test!

More Effective Omnichannel Marketing for Retailers

February 16, 2017

In this white paper, you’ll learn how to assess your objectives, people, data, and systems to build the infrastructure necessary to achieve a holistic customer view and significantly improve omnichannel marketing programs.

Using Paid Search to Drive Retail Customers In-Store - Part 2

February 15, 2017

You don’t just sell one product or service. Chances are, you don’t sell to a single type of customer either. So why would you want to value each sale the same way?

Using Paid Search to Drive Retail Customers In-Store - Part 1

February 07, 2017

How do you know which paid search metrics to focus on? Can paid search really drive online customers to your brick-and-mortar store? The answer is yes.

The Right Search Metrics for the Retail Industry

February 06, 2017

The secret to paid search programs that can actually produce in-store traffic.

Use the Right Search Metrics to Drive More Cars Into Your Bays

July 08, 2016

Learn how to develop paid search programs that focus on metrics that matter and deliver more cars through your bays.

Financial Institutions: What’s Your Website Worth?

May 24, 2016

Every financial institution has a website, but not everyone knows the value it actually delivers. These three techniques will help you figure out the business ROI of your site.

Four Mobile Commerce Predictions for 2014

February 25, 2014

What’s ahead for mobile in 2014? These four predictions will help you get a leg up on the competition.

The QR Code is Dead | Long Live the QR Code!

June 03, 2013

Well, which is it? The answer, of course, depends on the problem you’re trying to solve.

NFC by the Numbers

November 14, 2011

Earlier this year, I wrote a blog about Near Field Communications (NFC) titled “Wallets Are So Last Year.” But is NFC really poised for prime time? My numbers say: Yes.

Wallets are so Last Year

July 15, 2011

R.I.P., loyalty cards, credit cards, debit cards, QR codes, key fobs, airline tickets, any other kind of tickets, and maybe the driver’s license and passports. NFC is about to replace you all.

To Be Tracked, or Not to Be Tracked?

March 02, 2011

Why would any consumer choose not to opt-out of online tracking? There are plenty of reasons we can give them to keep the door open.