Dan develops digital and web strategies. His areas of expertise include business analysis, requirements gathering, business process development, web development, application development, database design, data analysis, digital marketing, email marketing, search engine marketing/optimization, and mobile marketing.
Director of Marketing Technology
September 12, 2018
Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best practices (after all, Google does have all the data with which to make those recommendations…and some smaller organizations might benefit from keeping it simple), but sometimes you need to throw caution to the wind and test those best practices.
May 30, 2017
If acquisition is one of your challenges, read this white paper to learn how paid search can deliver the new customers you want, both online and in the branch, affordably and effectively.
February 24, 2017
This paper explores the areas of customer experience and provides a scorecard to gauge how well you are doing vs. your competitors.
February 20, 2017
How do you ensure that your search program is improving and not stagnating? How can you tell whether you are staying ahead of your competitors? You test!
February 16, 2017
In this white paper, you’ll learn how to assess your objectives, people, data, and systems to build the infrastructure necessary to achieve a holistic customer view and significantly improve omnichannel marketing programs.
February 15, 2017
You don’t just sell one product or service. Chances are, you don’t sell to a single type of customer either. So why would you want to value each sale the same way?
February 07, 2017
How do you know which paid search metrics to focus on? Can paid search really drive online customers to your brick-and-mortar store? The answer is yes.
February 06, 2017
The secret to paid search programs that can actually produce in-store traffic.
July 08, 2016
Learn how to develop paid search programs that focus on metrics that matter and deliver more cars through your bays.
May 24, 2016
Every financial institution has a website, but not everyone knows the value it actually delivers. These three techniques will help you figure out the business ROI of your site.