Dan Beca

Director of Marketing Technology


Dan develops digital and web strategies. His areas of expertise include business analysis, requirements gathering, business process development, web development, application development, database design, data analysis, digital marketing, email marketing, search engine marketing/optimization, and mobile marketing.

Dan’s Posts

The Best Practice Is to Test “Best Practices”

September 12, 2018

Google often touts its “best practices” for paid search advertising using the Google Ads platform (for example, run at least three ads in an ad group, use all the extensions offered through the platform, etc.). Sometimes marketers are better off not following those best practices (after all, Google does have all the data with which to make those recommendations…and some smaller organizations might benefit from keeping it simple), but sometimes you need to throw caution to the wind and test those best practices.

Does Paid Search Work for Retail Banks?

May 30, 2017

If acquisition is one of your challenges, read this white paper to learn how paid search can deliver the new customers you want, both online and in the branch, affordably and effectively.

Benchmarking Customer Experience

February 24, 2017

This paper explores the areas of customer experience and provides a scorecard to gauge how well you are doing vs. your competitors.

Using Paid Search to Drive Retail Customers In-Store - Part 3

February 20, 2017

How do you ensure that your search program is improving and not stagnating? How can you tell whether you are staying ahead of your competitors? You test!

More Effective Omnichannel Marketing for Retailers

February 16, 2017

In this white paper, you’ll learn how to assess your objectives, people, data, and systems to build the infrastructure necessary to achieve a holistic customer view and significantly improve omnichannel marketing programs.

Using Paid Search to Drive Retail Customers In-Store - Part 2

February 15, 2017

You don’t just sell one product or service. Chances are, you don’t sell to a single type of customer either. So why would you want to value each sale the same way?

Using Paid Search to Drive Retail Customers In-Store - Part 1

February 07, 2017

How do you know which paid search metrics to focus on? Can paid search really drive online customers to your brick-and-mortar store? The answer is yes.

The Right Search Metrics for the Retail Industry

February 06, 2017

The secret to paid search programs that can actually produce in-store traffic.

Use the Right Search Metrics to Drive More Cars Into Your Bays

July 08, 2016

Learn how to develop paid search programs that focus on metrics that matter and deliver more cars through your bays.

Financial Institutions: What’s Your Website Worth?

May 24, 2016

Every financial institution has a website, but not everyone knows the value it actually delivers. These three techniques will help you figure out the business ROI of your site.