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Get Engaged on Valentine's Day
By Robyn Kahn Federman, Director of Communications
A whopping 10% of all Americans get engaged on Valentine’s Day. The other 90% get engaged on the other 364 days…with your direct marketing. Your mail, your email, your website, your banner ads, your social media, and your customer service team. In direct marketing, we talk a lot about engagement. That’s because direct marketing is all about relationships. We introduce prospects to our products—that’s dating. We capture their interest with relevant information and invite a relationship—that’s engagement.
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